{"id":347,"date":"2015-05-25T13:49:56","date_gmt":"2015-05-25T10:49:56","guid":{"rendered":"http:\/\/www.daso-business-performance.com\/?p=347"},"modified":"2015-11-17T20:36:54","modified_gmt":"2015-11-17T18:36:54","slug":"brand-footprint","status":"publish","type":"post","link":"https:\/\/www.daso.gr\/el\/2015\/05\/brand-footprint\/","title":{"rendered":"\u0391\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 FMCGs"},"content":{"rendered":"<p>\u03a4\u03bf \u0391\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u039c\u03ac\u03c1\u03ba\u03b1\u03c2 (Brand Footprint) \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03af\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03a4\u03b1\u03c7\u03c5\u03ba\u03af\u03bd\u03b7\u03c4\u03c9\u03bd \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd (FMCG), \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2, \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u03c4\u03bf\u03c5\u03c2.<\/p>\n<p>\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ae \u03bc\u03b1\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac: <a href=\"http:\/\/www.daso.gr\/wp-content\/uploads\/2015\/05\/\u0391\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1-\u03bc\u03ac\u03c1\u03ba\u03b1\u03c2.pdf\">\u0391\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2<\/a><\/p>\n<p>\u0391\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 50 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 FMCG \u039c\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, <a title=\"FMCGs Brand Footprint Greece 2014\" href=\"http:\/\/www.daso.gr\/el\/2015\/05\/brand-footprint-top-ten-greece-2014\/\" target=\"_blank\">\u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03b5\u03b4\u03ce<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf \u0391\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u039c\u03ac\u03c1\u03ba\u03b1\u03c2 (Brand Footprint) \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03af\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03a4\u03b1\u03c7\u03c5\u03ba\u03af\u03bd\u03b7\u03c4\u03c9\u03bd \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd (FMCG), \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2, \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u03c4\u03bf\u03c5\u03c2. \u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ae \u03bc\u03b1\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac: \u0391\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 \u0391\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 50 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 FMCG \u039c\u03ac\u03c1\u03ba\u03b5\u03c2 &hellip; <a href=\"https:\/\/www.daso.gr\/el\/2015\/05\/brand-footprint\/\" class=\"more-link\">\u03a3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 <span class=\"screen-reader-text\">\u0391\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 FMCGs<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-347","post","type-post","status-publish","format-standard","hentry","category-marketing-el"],"_links":{"self":[{"href":"https:\/\/www.daso.gr\/el\/wp-json\/wp\/v2\/posts\/347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daso.gr\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daso.gr\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daso.gr\/el\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daso.gr\/el\/wp-json\/wp\/v2\/comments?post=347"}],"version-history":[{"count":5,"href":"https:\/\/www.daso.gr\/el\/wp-json\/wp\/v2\/posts\/347\/revisions"}],"predecessor-version":[{"id":1033,"href":"https:\/\/www.daso.gr\/el\/wp-json\/wp\/v2\/posts\/347\/revisions\/1033"}],"wp:attachment":[{"href":"https:\/\/www.daso.gr\/el\/wp-json\/wp\/v2\/media?parent=347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daso.gr\/el\/wp-json\/wp\/v2\/categories?post=347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daso.gr\/el\/wp-json\/wp\/v2\/tags?post=347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}