Month: December 2015

The economic crisis and the ongoing recession have already changed and will continue to change consumers’ habits, attitude ​​and behavior. The shrinking income changed spending priorities: Desire marketing aligned to affordability and «best value for less money» strategy is predominant.… Read more

Τo create and satisfy customers needs profitably in today’s highly competitive and turbulent environment, marketing should follow strategic business unit procedures. If this is not achieved, marketing will be considered an unnecessary expense and will be included in the cuts… Read more