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DASO PC
8 Kalapothaki Str
GR-54624 Thessaloniki
t +30.2310.414312
f +30.2310.412769
e info@daso.gr

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Month: December 2015

Marketing and recession in Greece

The economic crisis and the ongoing recession have already changed and will continue to change consumers’ habits, attitude ​​and behavior. The shrinking income changed spending priorities: Desire marketing aligned to affordability and «best value for less money» strategy is predominant.… Read more
Posted on 14 December 2015Author PetrosCategories MarketingLeave a comment on Marketing and recession in Greece

Marketing in a turbulent environment

Τo create and satisfy customers needs profitably in today’s highly competitive and turbulent environment, marketing should follow strategic business unit procedures. If this is not achieved, marketing will be considered an unnecessary expense and will be included in the cuts… Read more
Posted on 6 December 2015Author PetrosCategories MarketingLeave a comment on Marketing in a turbulent environment
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