Make more money, close more sales and get new and innovative strategies for increasing sales and profitability, are the key objectives revealed in this portfolio of marketing and sales training programs. These seminars provide delegates with the practical knowledge needed to successfully plan, implement, manage and measure sales and marketing efforts.

Today’s rapidly advancing technologies are transforming the business landscape in a way that requires a shift in thinking with respect to the traditional sales and marketing paradigm. The emphasis of this hands-on course is designed for delegates to learn time-proven sales and marketing concepts, and principles to promote business development and enhance sales effectiveness.

By combining a blend of case study theory and real-world practical business issues, these training programs bring marketing challenges and best practices into the classroom.
The analytical seminars toolbox includes:

  • Customer Relationship Management (CRM)
  • From CRM to CRS
  • Effective Sales Management Team
  • Exports Management
  • After Sales & Customers Service Efficient Team
  • Telephone Sales
  • Customer Equity
  • Marketing Intelligence System
  • Marketing Plan
  • Brand Management
  • To Measure is to Manage – ROMI (Return on Marketing Investment)
  • Products & Services Portfolio Analysis
  • Brand Equity
  • Competitive Positioning