Marketing

WORLD BREAD & FOOD DAY 2022

On October 16th we celebrate the World Bread Day, alongside with the World Food Day. The calendar identification of these two important holidays, is not at all accidental, because it marks the importance of bread in meeting the nutritional needs… Read more

June 5th – World Environment Day

The rapidly evolving climate change is increasingly threatening the already delicate balance of our planet. Although our response was rather late, the coordination of actions among all involving parts at national and international level, provided the necessary awareness to adequately… Read more

WORLD BREAD DAY 2021

Today, October 16th, we celebrate World Bread Day, in parallel with World Nutrition Day. The calendar identification of these two important holidays is by no means accidental because it signals the importance of bread in meeting the nutritional needs of… Read more

R&D/Marketing Integration for Successful NPD Performance

Despite the increasing use of project management within organizations, an attendant poor rate of success among these projects is usually observed. 85% of consumer products projects fail and only less than 10% are completed on time and on budget. With… Read more

WORLD BREAD DAY 2020

World Water Day 2019

World Water Day is held annually on 22 March as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources. In 1993, the United Nations General Assembly officially designated March 22… Read more

Seasonal Wishes

Christmas is the season for remembering and sharing love. It is time to take the stock of our blessings to reach out to those who have touched our lives. May this holiday season sparkle and shine, may all of your… Read more

The Greek Yogurt Market

The global yogurt market is projected to exceed $70 billion by the year 2020, driven by growing consumer desire for convenient and health promoting products. The market is also favored by the increasing popularity of yogurt as a functional… Read more

Organic Farming & Climate Change

Could organic farming help us mitigate and adapt to climate change? As part of the SOLMACC Life project, 12 organic farmers in Sweden, Germany and Italy are pioneering climate-friendly farming practices. Click HERE to read the examples of innovation, in… Read more

Frozen Bakery Products

While the global frozen bakery products market is growing at an average rate of about 8% and is expected to reach US $ 23.5 billion by 2022, the situation in Greece is rather disappointing. The frozen dough retail category has… Read more