Marketing

World Bread Day 2019

World Bread Day is an international observance celebrated on October 16 every year. It was initiated by the International Union of Bakers and Confectioners (UIBC). The observance is dedicated to a staple food that has been of important around the… Read more

World Water Day 2019

World Water Day is held annually on 22 March as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources. In 1993, the United Nations General Assembly officially designated March 22… Read more

Seasonal Wishes

Christmas is the season for remembering and sharing love. It is time to take the stock of our blessings to reach out to those who have touched our lives. May this holiday season sparkle and shine, may all of your… Read more

The Greek Yogurt Market

The global yogurt market is projected to exceed $70 billion by the year 2020, driven by growing consumer desire for convenient and health promoting products. The market is also favored by the increasing popularity of yogurt as a functional… Read more

Organic Farming & Climate Change

Could organic farming help us mitigate and adapt to climate change? As part of the SOLMACC Life project, 12 organic farmers in Sweden, Germany and Italy are pioneering climate-friendly farming practices. Click HERE to read the examples of innovation, in… Read more

Frozen Bakery Products

While the global frozen bakery products market is growing at an average rate of about 8% and is expected to reach US $ 23.5 billion by 2022, the situation in Greece is rather disappointing. The frozen dough retail category has… Read more

Global Dairy Market

The global Dairy market in estimated at approximately to US$ 630 billion for 2016 and is expected to grow marginally during 2017–2020. Growth is expected to come mainly from the developing countries in Asia-Pacific, MEA and East European regions, while… Read more

The world organic market shows a stable growth

The world organic market has exceeded 80 billion US$ in 2015, according to organic industry experts, on 3 main milestones: 1. US market provided – and still does – strong growth impulses. 2. European organic farming increased by half a… Read more

Consumption in an urban world

Shifting demographics are causing a major rebalancing of the engines of global consumption. In the past, an expanding population was a main driver of consumption growth, but now the pace of the world’s population growth is waning. This means that… Read more

Milk consumption growing through innovation

White milk remains by far the most commonly consumed type, capturing 93% of total volume, with flavored milk accounting for the remaining 7%. Both segments are forecast to strengthen in the years to 2020, with annual growth of 2% and… Read more