Milk consumption growing through innovation

zenith_milk1White milk remains by far the most commonly consumed type, capturing 93% of total volume, with flavored milk accounting for the remaining 7%. Both segments are forecast to strengthen in the years to 2020, with annual growth of 2% and 7% respectively.

The majority of consumption takes place in the Asia Pacific region, with volume in excess of 130bn liters, making up 52% of the global market.

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