The Coach Leader
I N V I T A T I O N
“From Change Management to Leadership”
We invite you to explore the Coach Leader on May 21st 2016 at 6:00 pm at the Money Show, Hyatt Regency, Hall Epidaurus, Thessaloniki
We… Read more
News
Greek Cattle Farming – Α graphical analysis
Click HERE to see that graphical analysis of the Greek cattle farming prospects.
The Greek milk production covers only 46% of the Greek needs. The remaining 54% is imported from the EU.
During the dairy quota regime, Greece never attained… Read more
BIOFACH – World’s leading trade fair for organic food
Organic is more than a label or certification: organic stands for quality and conviction – for the responsible use of nature’s resources.
BIOFACH in the Exhibition Centre Nuremberg is the place where people share their passionate interest in organic food,… Read more
World cheese market facts
The cheese market has been one of the most dynamic food segments with steady growth in production, consumption and international trade.
The world market was worth $79.5 billion in 2012 and is expected to be worth $105.1 billion by 2019.… Read more
A Graphical Analysis on the EU Dairy Prospects
The medium-term outlook of the dairy sector prospects for the EU market 2015-2025, is presented in the graphical report followed. The analysis is based on a on a set of coherent macroeconomic assumptions according to the recent European Commission report.… Read more
Sales and Marketing Intelligence: a new approach
Sales and marketing intelligence is a process, by which market and company data are analyzed and translated into vital information. This information is then transformed to value, through effective CRM methodologies, in which customer and corporate needs are converged.
Sales… Read more
The Greek yogurt phenomenon
For nearly a decade, Greek and “Greek style” yogurt has been the driving force behind growth in the yogurt and drink yogurt markets. With top players including Chobani, Danone, FAGE and Yoplait, the market has seen a quick growth over… Read more
Marketing Intelligence (Mi)
In today’s highly turbulent environment with the ongoing economic crisis and the ever deepening recession, marketing procedures must follow specific intelligence models in order to succeed.
Marketing intelligence (Mi) is a process by which information is acquired and analyzed in… Read more
Marketing and recession in Greece
The economic crisis and the ongoing recession have already changed and will continue to change consumers’ habits, attitude and behavior.
The shrinking income changed spending priorities:
Desire marketing aligned to affordability and «best value for less money» strategy is predominant.… Read more
Marketing in a turbulent environment
Τo create and satisfy customers needs profitably in today’s highly competitive and turbulent environment, marketing should follow strategic business unit procedures.
If this is not achieved, marketing will be considered an unnecessary expense and will be included in the cuts… Read more